A majority of SEO advice goes something like this:
"Locate high volume keywords that have low competition and attempt to rank for them."
For newbies that may be good advice but you aren't in this simply to add a small trickle of traffic to your website and business, you are in it to win it!
There are many reasons why you would want to be the major player within your space. How would you achieve this you ask?
The Tremendous Value of SEO!
The first thing that you need to understand is just how valuable SEO truly is. As an example, were you aware of the fact that Ahrefs will show you the estimated cost of organic traffic if you had to buy AdWords for it?
The following examples are the estimated traffic values for some major websites:
Nerdwallet.com – $60 Million
Thewirecutter.com – $5.2 Million
Datingadvice.com – $685,000
These are per month estimated traffic values!
Can you imagine receiving hundreds of thousands of dollars, or even millions, per month of free Google traffic simply by just doing SEO and content? There is massive money to made through ranking, so the big question is how can you compete within a really competitive niche?
How to Win Within a Competitive Niche
There are many things that can be said about this. However, the first thing is how to approach SEO.
The following are 4 techniques to help you dominate your niche:
1) Start with a plan and mindset to win
Eventually, you want to rank for your niche's most competitive keywords, and you need to start to plan for it. Understand you are in to win it. Go about your SEO with that in mind. You need to start from the bottom though and you can do so by targeting the low hanging fruit of your market. You need to find long tail keywords with search volume and lower competition to target. Ranking for these first will allow you to build out authority and trust for your major terms.
You need branded traffic to build out and establish your entity.
You need to rank for long tails and drive traffic to your site. This will build up the competitive terms.
Your terms will pop once everything is rolling
2) Set out to build the most dominant authority website around.
Google loves what are known as high authority websites. When NerdWallet, Mashable, or Wikipedia puts a new article up, it has SEO strength immediately due to the punch the website packs. To be one of the major players you need to create more content than everyone else.
People can also achieve this today by building mininets.
These can be niche or geo or a hybrid of both. Link https://www.serpspace.net/marketplace/serpx-cloud
3) Start to build up the rank for your major keywords today
Most people will avoid the very competitive keywords, but this isn't always the best thing to do. More often than not, the keyword difficulty score is inaccurate - sometimes keywords are a lot easier to rank (and sometimes harder) than you might think. Rather than relying solely on the difficulty of a keyword as your definitive metric, choose the keywords that make the most sense for you. Start creating your content today, however, be realistic in terms of how long it may take to get your keywords to rank.
4) Focus on really making your website better than all the other ones.
You need to place yourself in your visitor's shoes. Why would they choose your website over the competition? Look at the big picture including quality of content, loading time, user experience, and web design. There are several tools to help you see the differences that matter available for free all over the web. Make sure that the complete experience on your website is A+ from the beginning to the end.
If you develop your SEO strategy with the above concepts in mind, it will set you up to succeed. The best thing about all of this is that those are the same ideas that we have implemented ourselves. It’s what we actually do to achieve great success!
This is why we are one of the world's fastest growing marketing companies. If you want to practice SEO at the highest levels, you have to think about scale. This is why we have invested millions of dollars in developing link acquisitions systems and scalable content creation. We have made things easy for you so that you can give the big dogs in your industry a run for their search rankings. We have created a suite of more than 20 products to help you succeed in competitive spaces. So check them out today and get started!