SEO Best Practices For A LinkedIn Profile That Sells
Check out how to craft the perfect connection request and gain better leads with the ultimate LinkedIn Profile Optimization guide.
LinkedIn is one - if not the most - underrated social networking sites we have nowadays. Many consider LinkedIn as a platform for business people such as CEOs and business owners. Some are shady salespeople trying to lure in professionals by sending in spam messages. Others are students who made their LinkedIn profile as part of their requirements in career skills class.
Because many consider LinkedIn as a social network for professionals, they treat their profiles as an online resume. Many try to showcase their talents and expertise by listing their work experiences, qualifications and achievements in hopes of connecting with someone willing enough to hire them. Others take it as an opportunity to create a network of professionals under the same niche or with the same industry as them.
But did you know that LinkedIn is an excellent way to drive quality and high-volume traffic to your website?
Unknown to many is that there is more to this social network for professionals than meets the eye.
LinkedIn is also a powerful search engine that lets you enjoy targeted traffic when done the right way. You can make use of that high-quality traffic to turn what seemingly simple connections into valuable relationships with professionals within your niche.
You can even make conversions with qualified leads you find on the site.
It's time that you breathe in new life to your profile and start taking advantage of Linked In's power.
Your LinkedIn profile -it's more than just an online resume
By optimizing your LinkedIn Profile, you'll find it easier to connect with some of the finest and brightest population in your industry. Not only that. You also get to attract potential clients, enticing them to check out your profile, connect and exchanging messages.
Turn your Linkedin Profile into a powerful brand-building-machine capable of generating high-quality leads and conversions with this ultimate guide made easy.
SEO Best Practices For LinkedIn Profile Optimization
Unlike any other Linkedin Optimization guides, SEO or Search Engine Optimization is just part of your LinkedIn success.
It's true that SEO plays a huge role in generating traffic from LinkedIn to your business website.
But, It is not enough that you focus on Search Engine Optimization alone.
Fully optimizing your LinkedIn profile won't be able to make the most of the traffic you receive. You also need to optimize your profile with compelling copies, and sales funnel creation and more. The number of conversions you can make out of your SEO efforts is the true measure of your success.
This ultimate guide to LinkedIn Optimization will cover the following.
Not only that, but you also get to learn how to entice your ideal clients into visiting your LinkedIn profile, compose high-converting messages to welcome new connections into your network and create brand authority through compelling LinkedIn copies and articles.
Are you ready for the ultimate guide for SEO Best Practices For A LinkedIn Profile That Sells? Here we go.
1. Understand Your Linkedin Analytics
Your analytics is an essential part of your LinkedIn campaign's success. By understanding your analytics, you get to understand what your target audience wants, which of your strategies are working and those that are not worth it.
The great thing is the LinkedIn offers enough data for you to check how your profile is performing. It allows you to check the number of profile views and post views you have and how many users you are connected with.
LinkedIn also tells you the number of search appearances your profile has in your dashboard as well as the users who viewed your profile.
There is enough evidence that when you do minimal postings and engagements, you also get a small number of profile views. However, by optimizing your LinkedIn profile, posting consistently and engaging regularly, you get to increase your profile views dramatically. You get to receive more connection request, grow your network substantially and generate more leads. All of these you can only achieve when combining LinkedIn analytics with SEO.
Track the results of your LinkedIn profile optimization
The accurate measure of success of your LinkedIn optimization isn't just about the amount of traffic you get and the number of connections you gain. It's about how many leads you get as a result of all your efforts.
It is true that you can use Google analytics to check how many visitors you get from LinkedIn. You just need to set up the conversion tracking from there. But if your users are directed to your Linkedin inbox, you can either track your conversions manually or with a bot.
2. Establish Smart Connections
While LinkedIn allows you to connect with just about any professional on site, this is not an excuse to connect with everyone that sends you an invite. One should make smart decisions when it comes to accepting and sending invitations to connect on the site.
Whenever you type in keywords on the LinkedIn search bar, you can see that the platform prioritizes your first-degree connections up until the third-degree connections. You can use this to your advantage.
Connect with people that are within the network of your potential clients and target audiences. This way, you're more likely to pop up on their LinkedIn search results after they use one of the keywords you used on your profile. The more connections you have within your industry, the better your chances of generating leads.
Connect with the right audiences
Many LinkedIn users use the opportunity to connect with every possible professional they can find. But did you know that doing so can weaken your LinkedIn profile?
By having tons of connections well outside your niche or industry, the less likely it will be for your profile to get associated with your target keywords.
Take it this way. If you're an SEO content writer providing services all over the US, would it make sense if you make tons of connections with Virtual Assistants who cater to their services in the UK? There you have it.
As an SEO content writer, it would make sense to connect with other SEO content writers and the like. This way, your profile will be associated with connections with a profile within your industry, increasing your chances of getting associated with your target keywords.
Be wise when it comes to connecting with people on LinkedIn. You'll want to make the most out of your connections as it can affect your brand in the long run.
Find your ideal clients on LinkedIn
Earlier, we discussed how essential it is to connect with professionals within your industry. However, what you need to focus on is making connections with people that are an excellent fit on whom you cater your services to.
You should know by now the qualities that fit your ideal client persona. This could be small business owners, blog owners and the like if you're an SEO content writer. By searching for general terms commonly used by your target audience, your LinkedIn search results will tell you the common terms they use on their profile headlines and summary. Use this find to connect with other professionals.
Connect and establish rapport
LinkedIn is known to be a website full of marketers trying to market their brand. The reason? A lot of its users are sending connection invites and jumping into a cold pitch.
If this is a common practice for you, then let me stop you now. Remember, you want to use LinkedIn to your advantage. You won't get to build a network of clientele if you sound just like another spammy marketer.
Whenever you sent a connection request to anyone, make sure you write a message introducing who you are and the reason why you wish to connect. It would be best to establish rapport first. Remember, it will take time for strangers to trust you.
By letting them know what made you send the invite in the first place, it will be easier for them to decide whether or not accepting your request to connect is worth it.
Here are a few examples of scripts that are guaranteed to get you a high response rate.
Thanks for connecting! I see we're both in the same industry (niche). I am a (position). Are you working on anything interesting at the moment?
Would like to chat soon!
The first script can be used for people who sent an invitation first or those that are already your connections. By sending a message that creates a sense of familiarity, it gives them a sense of security knowing your motives for connecting is pure. They can tell if the connection is worth it after you tell them what is it that you do.
It also allows the person to respond knowing how to answer your questions. And if they are working on a project where your services are deemed needed, it will open a door of opportunity without trying hard to sell your services.
Thank you for connecting! I see that you're ( a small business owner/ position). I wanted to reach you as I'm a (position) who helps businesses like yours that do (your specialty/services). Maybe there's a potential for us to collaborate. Are you currently working on any interesting projects lately?"
While the second script seems similar to the first one, this one keeps the conversations flowing while avoiding leads that won't benefit you or your brand.
Try to reach the 500+ mark connections. This way, you can build an expansive network, and it would help you appear as a reputable professional in your niche.
3. Gain Engagements By Giving Engagements
Whenever you like or comment in other LinkedIn user's posts, your name and comments appear on your connection's newsfeed. You also get to expand your reach whenever you pop up as a second degree or third-degree connection to their connections within their network.
This is why in order for you to increase your LinkedIn presence, you need to make regular engagements aside from posting regularly. This way, you get to be seen in and out of your network and connect with your potential clients and target audiences.
Make sure to not only post but also to make it to a point to engage in other user's posts to drive more traffic to your profile. Why? Because when other users find your comments, the more likely is it for them to click on your profile and try to get to know what it is that you do and what you have to offer.
Note that you can check this out on your LinkedIn analytics and notifications.
4. Turn Your Linkedin Profile Into A Funnel
Copywriting is an integral part of your LinkedIn profile as it can turn your ordinary profile into a lead-generating machine.
Lots of LinkedIn users rely on their visitors to reach out to them using the direct message feature. But why wait for this to happen if you can create a funnel that will increase your chances of generating leads?
If you're familiar with the AIDA (Awareness, Interest, Decision, Action) principle in marketing, you'll find it easier to create a profile funnel that generates leads.
By using your cover photo and headline in telling your LinkedIn profile visitors on what you do and who you cater your services to, this will be enough to call their attention. While building brand awareness, they will decide to get to know you better by reading your complete profile.
After getting the attention of your ideal clients, it is now time to gain their interest by optimizing your summary section. Address their primary struggles, describe how you can help them and what you have to offer. Don't forget about your SEO LinkedIn keywords.
This is the critical stage wherein your visitors will now decide to visit your website or send you a message to connect and communicate.
Take advantage of the media section by adding links to your websites and blog posts. You can also choose to upload videos that will convince your target audiences that you're the perfect fit for their needs.
Consider adding a video instead of directing your visitors to your blog post or website. The reason for this is because most people don’t have enough time to read a few minutes worth of texts. By uploading a short video, you can effectively communicate with your audience, letting them know how you can be of service, what you do best and a clear call-to-action.
Doing so will help you build trust, convince them that you and your services are the one that they need thus prompting them to decide to reach out and avail of your services.
By including a call-to-action on your video, it allows you to let your audience know the best to contact you. You can tell them to reach out either by sending you a direct message on LinkedIn or have them visit your website.
Make it simple and easy for your visitors. You can do this by telling them where to get in touch with you and what they can expect after reaching out to you. It would also be best to insert a unique landing page for your leads.
Here are two examples of your call-to-action.
"For SEO content writing services, send me a message at (through this link/ through LinkedIn/on my website)"
"For a custom quote, do send me a LinkedIn message."
With a profile funnel, your visitors will no longer need to figure out what services you have to offer, where to find you and how to contact you. This straightforward process makes it easier for you to turn visitors into customers, thus increasing your conversion rate thanks to your profile funnel.
5. Take Advantage Of Linkedin Search Engine Optimization
The keywords we use in regular SEO are not always the same from what we use in LinkedIn. The reason? Not all LinkedIn users know that this platform can be used as a search engine.
Most LinkedIn users use LinkedIn as the primary purpose it was intended for - as a social networking site for professionals. That being said, the keywords used are short terms such as names or job titles.
For example, you're looking for a web designer/developer. When using Google, what you usually type in the search box is web design/development services. In LinkedIn, what we typically search for is a web designer/developer. But by optimizing your LinkedIn profile with LinkedIn SEO keywords, you'll have a higher chance of ranking in Search Engine Results Page whenever internet users use your keywords.
How to find SEO Keywords
Create a list of terms with a reasonable amount of search volume and select one that is worth ranking for. This is what you'll need to start your research for LinkedIn SEO keyword, optimizing a combination of these for your profile.
Here are four questions to ask when finding the right set of SEO keywords on your profile.
What do I want my LinkedIn profile to rank for? Will this keyword match the intent of my ideal clients?
Does this keyword get a decent number of searches?
Do I have low competition with this particular keyword?
How to find LinkedIn SEO Keywords
Here are six easy steps to help you find the right set of LinkedIn SEO Keywords for your profile.
1. Think of the broadest yet shortest keyword associated with your services.
For example, if you're a Digital Marketing Agency, you can use SEO, Marketing Or Digital Marketing. LinkedIn will come up with a list of top results for the keyword you used in your network.
2. Check all results
After the results show up, click on the "see all results for (the keyword you entered in the search bar).
This allows you to view the full search results page. It will show all results associated with the keyword you used, the number of search results, the names, companies, groups, and the location of the users that appeared as well as the number of your shared connections, etc.
Please note that the top results are your first, second and third degree connections. Since LinkedIn will prioritize your connections and their networks associated with your profile, these are the people who will show up first. However, what you need are real search results.
3. Note how much the search volume you got
Check out the original total search results, or by filtering your search results by the degree of connections, location, people and company. This way, you'll have an idea of how many users will appear after searching for companies or users that offers the services you have to offer.
4. Tick off your first, second and third degree connections
As mentioned before, you get to check how many of your connections will be pulled up after using a specific keyword.
Tick off the 1st, 2nd and 3rd connections options to remove your existing and immediate connections on the list. This way, you get to see which profile keywords are often used by your connections and those outside of your network and how such profiles rank in LinkedIn search results.
By checking out the search volume, you get to decide which keywords deserve a place on your profile.
5. Analyze the top ranking keywords from the search results
See how the LinkedIn users that appeared in the search results make use of your keywords. Check if you can find a trend on their keyword usage.
For example, with the keyword "SEO," see where they often use SEO on their headline. Is it near the beginning, middle or end of the headline? Are they using the keyword "SEO specialist or SEO strategist" more often?
Create a list and check again what types of results will pop up. Go on and repeat this step until you come up with the top 3 to top 5 most used terms.
6. Compare SEO keyword list with your own set of SEO keywords
Now it's time to compare and check if there is an overlap between your existing SEO keywords and the collection of terms you listed a while ago.
If you find any terms that are not a great fit in search engines but are used in Linkedin, you can choose whether to place it on your list of low competition yet high-volume SEO keyword. This way, you'll get to create a mix of terms that can potentially drive quality traffic from both LinkedIn and search engines.
Incorporate SEO and LinkedIn keywords on your profile
After curating a set of converting keywords, it's time to add them to your LinkedIn profile.
The best thing about LinkedIn is that no one is yet to find any evidence regarding profiles getting penalized due to keyword stuffing. This allows you to optimize your SEO LinkedIn keyword usage.
However, it is essential to note that you need to keep your ideal clients and target audience in mind when using your keywords. Fit them in your compelling copies as natural as possible.
Take a look at the sample LinkedIn profile below.
SEO Content Writer & Copywriter| Freelance SEO Copywriter/Ghostwriter.”
With the example above, the terms freelance and ghostwriters are some of the keywords used by many LinkedIn users. The terms SEO content, copywriter and content writer, works best for her target audience in LinkedIn.
As a recap, the headline, summary, skills, experience, and recommendations sections on your profile are the areas where you can add your keywords.
6. Consistently Post The Type Of Content That Works Best For You And Your Audience
The success of your content posting is dependent on what works best for you and your audience.
You can try different methods - from images to videos, long versus short posts and even shared blog posts. Check which ones have the best engagements and repeat which one works best and you'll find the best LinkedIn strategy that fits you and your audience.
However, if there is one thing worth noting, is that it pays to be consistent when testing your content posting's success. Don't settle on a single kind of post and you'll get a more tangible data.
Another tip is to check what type of content your competitors are posting to know what gets the most engagements. It also pays to check what they are posting. So get an idea of what works well for your audience.
The best thing about a LinkedIn article is that you get to attract up to 5x the number of views than when compared to a shared blog post. The platform added algorithmic push to LinkedIn articles. This the reason why posting your existing blog content on LinkedIn is worth it. It can trigger social traffic - especially if you're not that concerned with website SEO.
Make sure to include call-to-action so you can take advantage of the traffic you get from your LinkedIn article to your website.
7. Spice Up Your Profile's Curb Appeal
Does aesthetic really matter? Is it to have a professional-looking website that is appealing to your target audiences?
The simple answer is yes. It is also the reason why you need to have a LinkedIn profile that will look attractive to your clients.
The great thing about your LinkedIn Profile is that you can optimize many of its areas to your advantage.
Many users think that your headline, summary and professional work experience are the top three most important sections of your LinkedIn Profile. However, by optimizing your profile photo and cover photo, you can tailor it to make your LinkedIn profile more visually appealing to your target audience. There is less work as there is no need to add SEO keywords to your images, but you still get to achieve great results.
Optimizing Your Profile's Aesthetics
It is not enough that you have a professional LinkedIn profile with all your credentials listed out. You also need to take advantage of the other sections of your profile to make the most out of the platform.
To maximize your profile's aesthetic, make sure not to take your profile picture and cover photo for granted.
Your LinkedIn Profile Photo
Most LinkedIn profile photos are headshots that are honestly dull and boring. Is this the image you want your visitors to think about your brand? I most certainly don't hope so!
Your profile picture is one of the first things that will come up when your profile appears in searches or recommendations. While LinkedIn has some suggestions when it comes to your profile photo, you don't necessarily need to follow all of the guidelines.
Don't be afraid to stand out and use these tips for a better LinkedIn profile photo.
Make sure you know who your target audiences are. This way, you can determine what attire to wear on your photo.
For example, your job requires you to work with CEOs, investors and other professionals in the corporate world. It would be best to wear something more formal. Otherwise, if your clients don't expect you to wear corporate attires all day long, you can wear something more casual.
Lastly, please don't use selfies for your profile photo and invest in a professional headshot. You would want others to take you seriously and to portray yourself as an expert in your field.
Remember to consider your LinkedIn profile photo as an investment.
Your LinkedIn Cover Photo
The default design has geometric shapes and dots over a blue background.
This section in your LinkedIn profile is another excellent way to showcase what you and your brand are all about. Chose one that is attention-grabbing but still appropriate and should contribute to your story.
Here are other tips worth noting when it comes to choosing your cover photo for your LinkedIn profile.
You can use Canva or Photoshop to create a custom-made profile cover photo.
By adopting all these tips, anyone who sees your profile cover photo will have an idea on what you do best and who you cater your services to, where to reach you and what your contact details are.
Including a call-to-action in your cover photo means you're inviting users to visit your website or to contact you in case they need the goods or services you offer.
With your profile photo and cover photo optimized, you're making an excellent first impression to your target audiences. Your potential connections will also find it easier to understand what you and your brand is all about, what you have to offer and where and how to reach you.
We can now move on to the other sections of your LinkedIn profile once you're done optimizing your profile's aesthetics.
8. Write A Powerful Linkedin Profile Copy
Many of us take our profile copy for granted. Some try to make copies that are overtly professional - treating it as your resume online. Others simply write in a few words, not minding to proofread it and make it more appealing to others.
LinkedIn is a social network where professionals all over the world can connect. Sure, you can meet CEOs, recruiters, and employers seeking for talented and skilled individuals like you, but that is not enough reason to treat it as your plain, old and boring resume.
What matters is how you can create a compelling copy that your target audiences will find easy and fun to read. It should still in a professional tone that matches your brand's personality. Your profile won't stand out if it is as boring as reading any other resumes submitted by job seekers online.
Keep your target audience in mind when writing your profile copy
Your LinkedIn profile should be appealing to your target audience, and not necessarily to the general public. One has to be specific when determining who you want to connect with and which types of professionals you want to attract with your LinkedIn profile.
Write a compelling profile copy that is both professional and interesting. Keep your brand's personality in mind and make it as captivating and engaging as possible.
It is located directly beneath your name in your LinkedIn profile. You are allowed to write up to 120 characters of space on your headline, giving you just enough space to let other users know who you are and what you have to offer.
To attract targeted traffic and maintain engagement with your visitors, create a compelling copy with just the right set of SEO keywords. Make sure your profile visitors know precisely what you're good at and how you can help make their lives easier.
If you're into simple but straight to the point headline, you can try something like this.
Author, Digital Marketing Strategist - Story Wizard, Content Marketer, SEO”
It may look simple and concise, but the words used are straight to the point. By using the proper keywords, the user can attract people who are looking for the services she is an expert at.
Here's another example.
Helping Business Turn Clicks Into Conversions | Top-Rated Digital Marketing Strategist | Creative Working Playground.”
This header may have fewer keywords on this profile copy but is sure to capture the audience's attention seeking for a top-rated digital marketing strategist.
As much as possible, ensure that no space on your header goes to waste to maximize your header. We will discuss how to find and include the right set of LinkedIn SEO keywords on your profile.
Not sure how to write a compelling copy? You can always hire the services of a professional copywriter to help you craft the kind of LinkedIn profile copies you need. They will make sure to use the right LinkedIn keywords to attract your target audience.
The summary is the section in your LinkedIn profile that you can't afford to take advantage of. It allows you to write more than a hundred words worth of space.
This is the perfect place to make a statement. Your profile visitors will use your summary to gauge who you are, what you do, what you offer and what your brand is all about.
Make sure that you use this space to create a copy that describes your skills and your products or services. Don't forget to voice out your mission and what motivates you to do what you do. Remember, the summary should not only be about you but about what your target audience needs that you can offer.
Ask yourself this question. What is it that I can offer that my potential clients are searching for when working with a professional such as myself?
To answer this, create a summary only after searching on what your target market is after.
By searching for the common struggles of your target audience, what they need and want to achieve, you can write a summary that will be the answer to their prayers. Write about how you can help them, what they can expect while working with you and the best way to reach you.
Here's an example worth noting.
"I help companies, big or small, achieve better conversion rates through the creation of CRO and SEO - friendly contents.
Having worked in SEO for the past ten years, I know how hard it is to find writers who write both engaging and SEO-friendly copies. More so, it is even harder to ensure the quality and consistency of the copies over time.
After all - achieving the best ROI is your top priority.
However, a killer copy and a few keywords aren't enough to drive quality traffic. You need a combination of this plus a solid SEO foundation to succeed.
I combine my persuasive copywriting skills with SEO to create content to help you drive quality traffic and make conversions.
Let me help you with the following contents.
Interested? Send a direct message here, or you can visit www.seocopies.com for more details."
With the example above, I addressed what business owners want which is more quality traffic and a higher conversion rate. With their struggle being how hard it is to find a quality writer that is also knowledgeable in SEO, I was able to explain how I can help them with their primary struggle, what my expertise is and where they can contact me.
Write your summary with a purpose in mind. Keep it simple, precise and direct to the point. Get your LinkedIn profile visitors moving by effectively and efficiently convey your message.
This is the section where users treat LinkedIn as an online resume. Please take note that this is the perfect place to write a compelling copy and include the right set of LinkedIn SEO keywords to convince your site visitors that you are the one they are looking for.
Focus on writing each experience by highlighting the results you got for each company. This way, they will have an idea on a summarized list of work you did at a specific company, what projects you took part in and what results you were able to accomplish at the end of each project.
Doing so will not only tell your readers that you, like any other professionals in your field with the same expertise has the experience but already accomplished noteworthy results that you can replicate again for them or their brand.
Many suggest to write in a bulleted list with all of the things you've done for each company but consider writing naturally in this section. Choose the best results you achieved and write them in a way that will make any reader who needs your services contact you right away. Let your experience speak for yourself and let them realize you have what it takes to take their brand to the next level.
Here are some of the best practices when it comes to writing your LinkedIn summary.
9. Collect Skills, Recommendations, And Endorsements
In LinkedIn SEO, you can come up with your own strategy when it comes to lead generation. By searching for keywords and putting them into the test, you get to check which ones work best for you and your brand.
The three areas where you can also add your SEO LinkedIn keywords are the skills, recommendations and endorsements section.
By listing your best skills, your visitors will be able to tell which areas you're good at. It is also an area where you can take advantage of your keywords.
With the skills section, you get to have "top three skills." use your primary skills in this section as this will give a better chance of getting endorsed for such skills.
In LinkedIn, recommendations are treated as profile reviews. This is the section where people you've worked with in the past can leave "reviews" as to the experience they had and the results of your hard work while working with you.
The great thing about recommendations is that people who leave reviews here often naturally include your keywords. By giving your clients reviews as well, and then asking for recommendations in return, you get to collect good reviews which will help you seal the deal with potential clients.
Just a tip - suggest to your clients that they leave reviews with some of your target keywords when writing their recommendations.
This is the section where other LinkedIn users endorse your skills. Whenever you endorse someone of their skills, the site will send them a notification saying gave them endorsements. This usually prompts them to give you back an endorsement, thus boosting your numbers.
I recommend that you list only a few skills. This way, your connections will find it easier to choose the skills you have the best.
Unleash The Power Of Your Linkedin Profile And Enjoy High-volume Traffic And High Conversion Rate.
The foundation of a LinkedIn profile that sells is optimizing your profile's aesthetics, searching for the best LinkedIn SEO keywords for your brand, establishing smart connections and directing traffic through your lead tunnel. Knowing what works best for your ideal clients and target audiences are your next step towards a powerful LinkedIn profile that generates leads.
Now that you know the secret to making the most out of your LinkedIn profile, you can now test your own ideas and incorporate the tips mentioned above. Get ready for the highest traffic you'll ever get on your LinkedIn profile and say hello to high-quality and quantity qualified leads for your brand.
Still not convinced? Why not try LinkedIn profile optimization yourself.